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Actually, the big issue here is that the radio station took disciplinary action against the DJs, instead of standing behind them. Usually the type of DJs that would do Apr 1 pranks are on the edgy side, and are hired for their edginess. So they were just doing their job. If I were in this station's listening area, I would be on the phone with their advertisers to let them know in no small way that I dis-approve of the action the station took.

Broadcast radio is basically a consolidated hollowed out shell of its former self. Outside of public and college radio there is nothing interesting happening there at all.

What you are saying is that the problem is that people assume that radio shows fact-check their claims and don't actively try to deceive their audience.

Why would you trust that what anyone (DJ or not) is telling you is the unbiased truth, especially when it includes a specific call to action?

And assume this on April 1st...

The demographic of listeners for wacky radio morning zoo prankster DJs are probably not the smartest.