A lack of writing talent rather than the intention; I simply couldn't think of a better word than ignorance to describe the phenomenon.

I was watching one of my elderly relatives struggle with Google search (hitting link-bait-y ads) when I started thinking about it. It answered the question "who on earth is clicking on al the ads?!".

My bad if I gave the wrong impression. I am more than fond of my Nan in all other senses. But she is ignorant when it comes to online activity.