Note that the opinion considers this exact analogy, on page 13. The question in this case is whether Google's product placements on search result pages cause "consumer confusion." The distinction between this case and the shop is that, with product placement, according to the court, everyone knows what's going on, so there is no "consumer confusion." In contrast, does everyone know that a Google ad resulting from a search may be unrelated to the search? Maybe we HN readers do, but the question is whether the "average consumer" would.

Nevertheless, the court did not go nearly so far as the above commenter suggested. All it said was that Google's product placements were potentially more confusing than the prior 1-800 case. The product placements might not be confusing nonetheless.