Never send email marketing campaigns on a Friday
The title pretty much says it all.
Much lower open and click rates. Higher unsubscribes.
The Mail Chimp does not lie.
Much lower open and click rates. Higher unsubscribes.
The Mail Chimp does not lie.
Plus, if nobody sends emails on Friday because they 'don't open well', you're the only one sending them.
Keep your content quality, relevance and value to the subscriber as high as possible, and the time won't matter.
To give you perspective on mail chimps industry average, I never get any less than 60% higher than the average. It's an useless metric.