I like how it prompted me to add more items to the filter which updated the search results which seem to come from all over the culinary web. I can see how this is already a useful service. Forgive my ignorance, Are you the first mover in this space or are others already doing recipe search by ingredients? I was a little frustrated with the search result display: I had to scroll down a page or two of whitespace but I assume you'll work on that in good time. I'm also feeling unloved by the way each search result appears because the list of external links makes me feel like I'm on a parked site. My frustration was that for every recipe I still needed to visit the grocery store to get more ingredients - that said it may be because my cupboard is too bare. I wonder if for the paid service it might work a bit better if you approached the whole site from an ad-free perspective. What if the search results didn't drive away traffic to the source sites but revealed the full recipes on your site? Only your paying customers would get to see the entire recipe while freeloaders could see just the list of ingredients? Or you could give away some recipes in their entirety for free while making a percentage of the search results opaque to all but your customers. If you're wanting to flip this maybe you could sell or license to a foodie site. I don't know what restrictions the sites you're getting these recipes from place on their APIs (which is I assume how you're getting the data) but these are my initial thoughts based on a cursory visit. Good v1, I think you should keep working on it. And don't listen to me too much, you might well have an ad model that works.