URLs having any meaning at all strikes me as bias. If my parents visited a SSL site (say, a bank) and the address bar simply displayed the company name and nothing more, they would not miss URLs at all.

This is also why your parents and grandparents can just type random text into an address bar to execute a search instead of having to go to google.com or type in something cryptic like google.com?q=thing%20i%20want.