It's one thing to lose people's bitcoins or randomly delay/cancel transactions (both of which Coinbase has been accused of). People know that bitcoin is still young and the companies supporting it are inexperienced, so they expect that. But exposing personal info and purchase history goes beyond any definition of 'unacceptable' or 'incompetent'. Over in the Reddit thread, they're already linking Facebook accounts with illicit transactions.
Users from Bitcointalk told Coinbase a week ago that they were starting to get phishing emails, which means someone has been mining this data for a while now. Yet there it is, still available through a simple Google search.