> But to my surprise, Shaw not only isn't proprietary about the brand, it looks like he is going out of his way to help other people appropriate it

I'm not sure why you were surprised, as far as I've seen Zed has generally gone out of his way to be a helpful guy. He's a bit raw and he doesn't like assholes, but he really doesn't deserve the bad rap he got in some circles. Most of it really comes from the aforementioned assholes, who happen to be more PR-savvy than him.