As a video game developer in NYC (I also participated in Art Hack Day: God Mode that you mentioned above, I dug your project!), I agree with you that "art" is being conflated with "high-net-worth individuals being told what art to buy from dealers."
I also agree with everyone that there are many technologists very interested in art, and maybe even a good percentage who understand this specific art world that the article talks about and how it works. The problem, however, is that the ones who are most likely to understand and perhaps even appreciate this art world are also the least likely to have any money--they are more akin to fellow "starving artists" running around Bushwick.
Though most programmers I know say they aren't in it for the money, and mostly I think this is true, in the Art-Tech intersection specifically there are many who can hack who don't actually make that much money from it.