It's interesting to reflect on this number, when you realize that the latest AAA platform title (whatever AAA meant in that particular day/age) have always cost about $50-60 in the past $$ terms of that day, regards of when in the past 20 years we're talking about. So you paid $90 worth of value in 1990 and we pay $49.99 today. What I mean to say is that games were EXPENSIVE back then!