This looks really neat! However, I'm going to echo a lot of other people on this thread and ask if we really need another pay-to-watch video service? Amazon Prime, iTunes and Netflix are already very big players in the market, and though I'd love for Rdio/Vdio to race ahead of the competition, I don't think a pay-per-item business model is the way to do it. A subscription service with unlimited streaming is what got me hooked on Rdio in the first place; I hope they are able to apply the same model to Vdio soon.
That being said, I immediately loved the interface for Vdio. I wish they had the grey/yellow interface for Rdio also, looks a whole lot better than the Blue on White they have right now.