Maybe it wasn't clear from the article, but I was talking about the acquisition of a company, not a product. Hackers, and SV people in general, tend not to distinguish between the two, as many "startup companies" are actually just attempts to commercialize a single product idea. The potential for a company is orders of magnitude greater, because a company can create endless products. If you're talented enough to build things that are useful to people, why not found a single legal entity that creates many things, mitigating per-thing risk and exploiting countless economies of scale?