I agree completely about the hardware pricing issue. I'd gladly buy the OS from them, but not pay such absurd amounts for pretty looking hardware. It's just not my style.
When Apple announced Intel support, I thought for sure this was a technical move so that they could eventually become an OS and software company, in additional to a computer/electronics company. I was expecting them, within a year, to have a standalone version of OSX compatible with most hardware configurations.
They stand to make a killing if they officially ship an OS which supports non-Apple hardware. Hell, if I were any hardware vendor, I'd gladly work with them to be one of the first official compatible hardware vendors. Even if there were only a handful of Apple-supported hardware components, they'd made a killing once people start building and selling Apple computers themselves.
By the way, whatever happened to that (non-Apple) business that was building computers with OSX on it?