Oh Kozmo. My friend told me tales of ordering a Snickers bar at 3am while some dude on a bike would come and deliver it by 3:45am.

It would be nice if startups could learn lessons that don't directly affect their company, but the lesson probably wouldn't hold as much weight/carry as much significance if they didn't experience it firsthand.

I would love to believe that every startup within a vertical learns lessons from the pioneers that have failed, but sometimes the lessons are in the details that aren't readily available.