Ask HN: Mobile app with 2+ million downloads, what next?

1 pointm2mapps1 comment

I developed a throwaway iOS app in my spare time that has accumulated over 2 million free downloads.

At the moment user engagement is low as it is a basic app that uses the built-in iOS SMS component, but I'd now like to take it to the next level.

I'm based in the UK, what are the next steps?

Work on increasing user engagement.

If you don't already have push notifications implemented its probably a good time to do so.

Focus on creating either 1.) Better monetization or 2.) Another relevant app to drive users to in order to monetize.