Me again. Elaborating on my question:

I'm thinking about 2 video types: 1) purely screen capture video demo to showcase software OR 2) a full-featured video with people, dialogue, transitions, etc--basically a full production demo.

I'm leaning towards option 2. In that case, if I were to do it myself, what are some high-quality software programs that I could use? If I'm looking for professional help, what companies or services would you be able to recommend.

In terms of quality, I'm looking to do something pro like Salesforce.com's video demos: http://www.salesforce.com/products/democ...