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How did you find the "need" for Brightpod? It's niche, so I'm wondering how to find gaping holes in software offerings for small businesses. Everyone talks about how SMEs desperately need software, but how do I find out what these needs are if I'm not in the industry myself?

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We run marketing campaigns and we spoke to others who had similar problems. Most PM/ Task tools are generic. We are betting on the fact that there are certain functions that are specific to marketing teams and people running these kind of features e.g. workflows to run a campaign, editorial calendar, integration with social networks etc...

Ask them.

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