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Ok after some searching I found an example. The guy who used to do this is named Matt Inman and this is one example.

You can also see some of the other microsites towards the footer of that page. They all usually changed after they frontpaged to promote his dating site. Classic bait and switch.

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Inman is a great marketer and has all sorts of interesting tactics for driving traffic to his dating site. He's also the former CTO of SEOmoz (http://www.seomoz.org).

Here's a recent interview with him about marketing: http://blog.mixergy.com/real-marketing/

Thanks for recommending my site Gibbon.

The Inman interview you linked to is full of techniques for marketing that doesn't cost money, but it does cost time.

My suggestion is to pick just one of his techniques and focusing on that (quizzes, shocking content, for example).

thanks guys!

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