His bait is retention .. and that's something HN readers understand from a business POV. But retention isn't his issue. Retention is a problem for Coursera et al.
His problem (and mine) is that we (personally) found it hard to stay the course. And Coursera don't help us.
I've a full time job, two side projects, a small business and a family. I'm about to start the Gamification course and I probably wont finish it because I don't have time. Not because I don't want to, but because the course expects all students to spend 4-6 hours per week studying. Those weeks would be rare for me.
How hard would it be to offer a 2 hour-per-week version? Or whatever commitment I'm able to make? Then, when the inevitable happens, let me hit the 'pause' button.