Will your application scale?
hacksushi.com
hacksushi.com
The first iteration of an app will be used by very few people, and most probably require a lot of changes in scope as users tend to have a way of 'abusing' (in a good way) a system in ways you could never conceive. Optimising for something that won't be used can be a terrible waste of time.
For example, I recall a niche site that dealt with antiques - People could list their antiques for sale in a nice searchable 'craigslist' style site. They also included a separate url that showed only the antiques for sale by a single user, it was more of an afterthought than a core feature.
The 'abuse' came when users, especially antique shops, starting using these as their actual sites. In a time when getting a presence on the internet was an arduous deal (hire a developer, hosting, domain name etc.) It turned out that the real interest of the site wasn't searchable antiques, but rather as a very simple method of creating an antiques focused minisite.
Unfortunatey I don't recall the url.
Rails doesn't have any inherent scalability problems. It uses a share-nothing architecture which will scale just fine. It's true that Ruby (the language that Rails is written in) is slow and presents some additional challenges to scaling (green threads, memory leakiness), but ultimately the burden of scaling rests on the architecture. If Ruby were 100 times faster it would be a very fast language indeed, but that still wouldn't make scaling easy. 100x is nothing when you're trying to go from 10 req/s to 1,000,000 req/s.
As to your second part about scaling not being a big issue if you think about it up front, that is also a load of crap. Yes, don't do stupid things, but once all the obvious optimizations are gone you will usually be surprised by where the bottlenecks are. Most applications won't ever get to that size that scalability becomes seriously difficult, but then they certainly won't have a problem with Rails either.
I think the more important thing is to hire developers who have 'been there, done that' so they already know how to write code that is balanced.