I evaluate military technology and I have shot the rifle myself. I think the rifle has a lot of potential, but I see this rifle as more of a technology demo than the future of marksmanship.

I was easily able to put rounds into a man sized target at long range despite less-than-ideal shooting conditions with a lot less concentration and effort than I would normally need.

I think this would make an excellent police marksman tool. It lowers the skill needed for a police sharpshooter to do his job without injuring anyone.

I don't see it being used by military snipers. It is big and heavy. It requires active ranging (two separate range finders) lighting up the location of the rifle for anyone with NVG (and the onboard electronics probably have a terrible heat signature). The "closed loop" (their words) of the system means that it requires everything, including ammunition, to come from the company who makes the rifle. Change one thing and the accuracy might be terrible. It is complex: you can diagnose and fix many problems with a normal rifle in the field. You can carry a spare optic in case your primary optic breaks.

Expect to see this technology integrated into fighting vehicles and static emplacements (like the parent suggested).