Their copy is pretty bad, I can see exactly where they were headed with it and cite photojojo as an example of a company that does a great job of slight shock value with its tagline, however "damn" doesn't work.
I enjoy out of the box thinking but it could certainly use some tweaking
I wholeheartedly wish this company a very quick failure. Thank you very much, but the one thing I really don't want is more ads shoveled down my consumer throat.
In north korea they have no outdoor advertising, I hear it is a pleasant place.
I'm not sure if it's pleasant, but I can be fairly sure it's a ronery place to be.