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Well that may be YOUR spirit but for YELP'S spirit I have to rely on the language in the TOS.

I say this as a developer building a product in which yelp's reviews are directly useful.

Which is why it behooves you to contact them and get clarification, exception, etc. The same rules don't apply to everyone equally if you can make the right case. Simply displaying their content is not likely to get a pass, but having a way to brand it well and drive new content creation often will.

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