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To me the message here is: it's all about content.

And a lot of people underestimate this. A beautiful website without good content is worth nothing (well maybe it's worth inspiration for designers). A newspaper without content is worth gossip and sensation.

That's why some blogs are better than high profile newspapers and that's why some home made Youtube movies provide more information (and are thus better) than big money productions.

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It was really the exact opposite of that. The thesis was exactly that, it's all about the content, so get the best content creators in the world. It turned out to be all about the medium, and there are still only a few people who know what do in the medium of online video.

Maybe I read it wrong, but to me it sounded like: we got the best content creators, but they only could make beautiful content. All the amateurs were creating the best content.

This failed as an experiment in the same way mythbusters gets Adam to scale a building, and he can't get to a second floor with suction cups, and deems it a myth. All the while we have a french guy that is scaling skyscrapers with only his hands and getting arrested for that the very same weekend.

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