Semantic Markup Is Virtuous

Unfortunately no one (read: Google) is pushing adoption of microdata, and by ignoring microformats it just fragmented the landscape without any real benefits. This was news in 2010, by now every website on earth should be using it - instead it's still confusing to choose and implement a schema, and you don't even know if it's going to be useful.

Most of my sites generate HTML programmatically, so it has always been relatively easy for me to add semantic markup to my sites.

An OK article, except I don't particularly like the emphasis on SEO. SEO in general turns me off - wasted effort when time is better spent on producing useful and/or interesting content.

Good semantic markup in all forms, RDF files to match HTML content files, etc., etc., all move us towards an much more useful web. Admittedly, adoption has been slow, but in my opinion semantic markup is so worth doing because everyone benefits in the long term.