Activision reveals the most realistic animated human

Why are they releasing this over a week after NVIDIA's announcement of this exact same topic?

http://www.tbreak.com/news/nvidia-unveils-faceworks-the-most...

Anyone else a little worried that our shooting games are looking more and more like real-life? I mean, for sure it's neat, but it's also somewhat disturbing.

Next, it'll be: upload your hated enemies so you can "shoot" them in COD.