At Least on Wall Street, Wages of Sin Beat Those of Virtue
nytimes.com
nytimes.com
"The record of the Vice Fund has not been without blemishes. Its founder, Richard A. Sapio, and two other executives at the fund's advisory firm, Mutuals.com, were accused in 2003 of securities-related fraud and in 2004 of conspiracy to commit securities fraud, wire fraud and mail fraud."
Maybe the kind of thing you should think about before investing in something proudly calling itself "The Vice Fund".
Also: the only reason this is profitable is that moralists avoid these stocks. If you want Sin Investing to be less successful, you just need to discourage socially responsible stock pickers.
It would be great to make that explicit: put together a foundation that buys cigarette stocks, reinvests most of the dividends, and uses the rest for ads. It's a built-in hedge, because the stocks only go down if the ads are working, and if the ads fail (or, per "Thank You For Smoking," make smoking cooler) the ad budget goes up.
Heck - there are a number of "good vs evil" issues where the "good" folks would actually make serious money if they walked their talk, and were actually correct about the "evil". Interestingly enough, "good" folks make "they'd make more money if" arguments on many of these issues. I don't know why they're unwilling to act on their own advice since it would also put the "bad" folks out of biz, making it doubly good.
Peter Lynch recommended this with garbage haulers and coffin manufacturers. It's still viable.