During trials, the doctor and the patient don't know that the patient is getting a placebo (it's called "double blind"). If people know that what they are getting is a placebo, I don't think it works as well. So the only way to get an effective placebo is to lie to the patient and tell them it's a good drug.
But there is a long history of abuses in medicine (Nuremburg, Tuskegee syphilis experiment, etc.), so "informed consent" is very very very important in medical ethics. This means you can't lie to patients. To use placebos as you suggest, you'd have to throw that out. This is a dangerous path.
from:
Placebo Effects: Biological, Clinical and Ethical Advances (Damien G Finniss, Ted J Kaptchuk, Franklin Miller, and Fabrizio Benedetti
PMCID: PMC2832199 / NIHMSID: NIHMS169379
http://www.guardian.co.uk/science/2010/dec/22/placebo-effect...
Acupunture isn't accepted into western medicine because it doesn't actually work. It performs as good as any other placebo (reduces pain, makes patients feel better).
It's getting more mainstream, but that doesn't mean it's an accepted medicine.
A review of reviews:
http://www.painjournalonline.com/article/S0304-3959(10)00689...
By definition, I begin
Alternative Medicine, I continue
Has either not been proved to work,
Or been proved not to work.
You know what they call alternative medicine
That's been proved to work?
Medicine.
- Tim MinchinFor instance, check this guy:
“Calling ‘alternative medicine’ medicine is kind," says Dr. George Demetri, director of the Center for Sarcoma and Bone Oncology at the Dana-Farber Cancer Institute in Boston. "We need to be careful about how we use language. Show me an alternative medicine that works and I’ll show you a medicine that is no longer alternative.” http://www.prweb.com/releases/2012/11/prweb10183664.htm
It looks like it works because it exposes bias in both patients and researchers.
This is why it's more effective with subjective and self reported symptoms like pain, nausea, etc.
A great short article about placebo: http://www.sciencebasedmedicine.org/index.php/the-placebo-ef...