In the beginning, at least, it will be leveraged through your existing brokerage account. You're going to integrate Quantopian with your brokerage, and Quantopian will place orders for you with your brokerage.
If we're as successful as we hope to be that will mean we're driving a lot of trading volume. If you start driving enough trading volume, the exchanges start to pay you rather than the other way around. It would be a pretty sweet day if we can offer trading for free to our members and fund the company on the exchange fees.