I am about half way through 'Dreaming in Code', Scott Rosenberg's story of the early days of Chandler. I thoroughly recommend the book so far.
As soon as I saw this it felt like how OSAF might have started Chandler if they were starting out today, it has a similar clumsy feel to the goals and rewards.
It may not be fair, but that was my first thought.
Yeah, I felt like a bit of an asshole for pointing it out too. I hope Geary can be successful, an can learn lessons from the chandler project about how not to do it.