With that attitude we wouldn't have much improvement in anythin.

No one really knows if a given product will be successful or not.

The creator of this product wrote (http://threads2.scripting.com/2013/march/myNewCompanyAndOurF...):

"Little Outliner is a new beginning. Our easy on-ramp. We want to re-introduce idea processing, and using outliners to create presentations, but this time the difference is networking. I think you'll be amazed at what we come up with in the coming months."

Now, whether they'll be successful or not is anyone's guess, but clearly they have a plan and presumably that plan involves doing something better/different than workflowy (which is a good product that I pay for).

Let's wait and see and give them the benefit of the doubt?