* It's unclear from your site what your target audience is. It feels almost like it's targeted more at developers than entrepreneurs. You should make it clearer that it's aimed at nondevelopers, so they don't get scared off.
* Why can't I see the interface without signing up? There aren't even any screenshots that I can find on the site. I want to know whether it's even worth my time to sign up.
* Why isn't there a plan cheaper than $99/month? The 30-day trial is nice but sometimes it takes longer than 30 days to get an idea off the ground. Perhaps a "Bare Bones" or "In Development" tier with only 5 registered users, 1000 calls/month, forum-based support, etc.
* What are calls/month? Would a nondeveloper even know what a "call" would be (seems like their initial though would be support call or something like that...)? Perhaps make this something more easy for a nondeveloper entrepreneur to understand (pageviews)?
* There seems to be a bug on the login/signup page (Chrome 25 on Windows, if that matters). Clicking "Join Us" causes the email field to immediately try to validate - meaning I get a big red alert up there when my attention should be on the pricing/plan information below. If I click the "sign me up" link below, it's apparent I don't even need that form - so why should it be being validated?