We've put a huge hunk of our intellectual and economic capital under the control of a marketing company. I really, really like Google, but I don't see this situation as being stable over a period of decades. Maybe 5-10 more years or so, but not a lot longer.
These kinds of decisions, where we pick economic winners and losers, are political decisions, no matter who makes them. (Personally I abhor making them, but that doesn't change what they are). These knife guys have representatives. Indeed, every small business Google has run over has democratic representation. Each year Google continues to make these decisions the political hue and cry will increase. This can't go on forever like this. "Don't be evil" was a great slogan, but its days are numbered. Perhaps over.
Side note: one of the ways I can tell Google's power has grown too large is the elliptical way many commenters have of criticizing it. They're unhappy with its actions, perhaps even livid, but it's always a tone of "Golly! This is really unfortunate and I'm sure nobody at Google really meant to do this, but...."
This is the same way you'd criticize a king, somebody you are beholden to. "Golly! I know you, the king, are not at fault, but some of these advisers of yours must have accidentally goofed up somewhere..."
Whereas if Dell, the electric company, or the garage down the street screws up in your eyes? Different tone entirely.