Ad industry threatens Firefox users with more ads after cookie blocking

I realize that in the early days of Internet advertising, tracking and targeting must have drastically increased the value of an ad.

But people don't block ads just to block ads; they do it for specific and usually well-founded reasons, and one of the biggest reasons cited is tracking. With up to half of Internet users now blocking ads and cookies, surely tracking must have more than cannibalized its own value by now.

How about, you know, creating stuff and selling stuff rather than piggybacking on the guys who create and sell stuff? Advertisers on the web nowadays don’t even claim to be informative in any way whatsoever, so who would care if they went away tomorrow?

I don't currently block ads, I just block flash. But if this does come to pass I'll obviously have to block ads, and I'll have to show all my non-technical friends how to block ads.