On Skydiving and Startups
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In venture projects we specifically prepare to go and handle what we don't know.
Two classic quotes that exemplify this very different thinking modes are:
- Skydiving is not inherently dangerous, it is just terribly unforgiving of your mistakes. Vs - On the WWW the one who makes the most mistakes, but faster & cheaper, wins.
I think we're ultimately talking two sides of the same coin: we drill emergency procedures in skydiving to ensure minimum deviation of the plan if something goes wrong...but do we ever know something is going to go wrong? Same thing goes for reserves and helmets: all are there to handle what we don't know is coming. Ultimately, we're preparing to go out and handle what we don't know.
As you said, in startups, we don't have the luxury of a regular process - the whole process is about what we don't know. But if there was a known set of events that happened every time we started a company (i.e., gear up, gear checks, board plane, etc, etc), we'd definitely drill it in order to minimize risk. And we DO do this to some extent - why else does almost every tech startup founder read Steve Blank's book?
In skydiving, you can make mistakes because of the gear and emergency procedures you're working with - and you learn from each of them. In a startup, you can make mistakes because your goal is to make mistakes and learn from them. But both require a 'safety net' of some sort to allow you to make those mistakes. Without it, the company fails...or the skydiver bounces.