Everyone is focussed a bit too literally on the word "fraud" when it's more about the fact that a 9 yr old did not come up with this: http://i.imgur.com/F03oG3e.png. Which begs the question, how much money is mom going to pocket from this?
The 9 yr old is also not spamming celebs & women's groups on Twitter - http://i.imgur.com/b4l2fI2.png.