RSS is a technology, not an industry and Google's killing Reader may not necessarily kill RSS. I've switched to Feedly and love it. I wished I'd been using Feedly years ago. Reader is quite pathetic in comparison to Feedly actually. But I didn't know that. I used Reader because it was from Google and all my colleagues were using it.

As a result I'm checking out alternatives to other Google services. I've been in a Google rut for many years now and it's time to get out of it. It's all good.