The Myth of Focus
mindvalleyinsights.com
mindvalleyinsights.com
If Richard Branson had never focused enough to finish actual tasks within his various enterprises, he would not be a billionaire today. It's a mistake to think that there isn't a difference between focusing on getting tasks done versus focusing on only doing one business at a time (in this case). Branson was absolutely a focuser, and he chose to focus on numerous businesses. It'd be like thinking that having more than one errand to do throughout the day meant you didn't have focus - obviously people can do more than one thing.
As an entrepreneur, I find it necessary to focus on micro level tasks to be productive and push a product forward. For example, finishing up code for a specific feature. If I fail at micro focus, nothing gets done / launched.
However, I don't find it necessary to stick to only one macro effort at a time. If I do that I feel like I'm stuck in a straight jacket. I experiment a lot and constantly take new opportunities into consideration. I don't find this macro focus variable detracts from being productive.
The key for me, is to focus on micro elements when it's time to do so, in order to be productive. After that my macro focus can go wherever I choose to direct it. I think that understanding which camp a particular item of focus falls into is critical.
This nails it. The article isn't entirely wrong but focus isn't a myth. Our eyes can't focus on two things at the same time. We too can't give full attention to multiple issues at the same time.
Working on multiple projects makes you feel like you don't have time to waste, and so there is a tendency to make better use of time worked on each. There is also a need to properly prioritize across projects - which might be a considered a way of sneaking "focus" back into the picture after all.
By definition high-profile entrepreneurs (like Jobs, Gates, Branson, etc) are rare and their multi-zillion-companies are also rare. I miss general lack of analysis of "common success strategies". Call me eccentric, but if I am building a company, I'd like to base my strategy to something that will give me the best chance to do it. And, in case I decide to not use it, know that I am doing so.
If however your goals are different then it should go without saying that they are perhaps not your best role models.
Something else I observe is that a person who works on multiple projects successfully almost always has one or more people who s/he can delegate tasks to. There is always someone on the project team, in my organization's case it's the software engineer, who cannot delegate. The tasks simply have to be performed by that person or the project fails. The person working on those tasks will not be able to work on as many projects as the project leader/initiator. Personally, I need 3 hours of uninterrupted time daily in order to push forward on a new application. To get maximum performance, I need two 3-hour blocks of time separated by one 2-hour block of time to do something unrelated.
Another point is that the author limited his scope to work. I think everyone has multiple "projects" going on at all times. They are just not all related to work. Having a family, home, hobbies, civic involvement all necessitate working on multiple "projects" simultaneously.
The people who successfully keep so many "projects" going are good at not being stressed. The author makes this point and it's a good one to reflect on.
I think something similar happens with entrepeneurs, some parts of a project (or idea) needs 'to dry', you need time to pass to understand it better, or leave it 2 or 3 hours to address that what you've written is BS. So having multiple projects lets you use your time more effectivelly and also forces you to let things 'dry' because you have other things to do.
After this 'reset', you will be in a position to alternate your focus between your PhD and this other activity. You may need to take on another later, but try to keep it below four. This is because your brain may not be that accustomed to the switching of focused attention required by multi-tasking. So don't try spinning too many plates or they will all come crashing down.
The key here is to release yourself from thinking about the outcome of your PhD by tricking your mind into treating it like the other tasks you alternately focus upon. You may assume that doing unrelated stuff would cut into the precious time you need to do your main thing, but by reducing your anxiety over not having finished it already and just enjoying the process of doing it you will find that your productivity will increase as you spend less time not actually working on the PhD, but worrying about it and reading endless articles about procrastination and meditation.
Remember, it may seem a cliche but "The Journey is the Reward" - in other words take pleasure in doing not finishing.
Applying the digging metaphor -- keep up a good digging rhythm. If you get stuck in one hole, instead of losing your rhythm (and motivation, and flow), switch to work on a completely different digging job... and switch back later when you're getting tangled up in that one.
The metaphor starts straining there -- since if you hit a huge rock in this hole, it's going to be exactly the same when you get back -- but for more intellectual work, problems tend to simplify themselves when you put them aside for a bit, so this strategy can make you far more productive than "brute-forcing" your way through the problems on the first project.
Staying in the flow makes sense, but you also need to get depth sometimes and that means yanking yourself back from jumping to another thought-stream and sticking to the one you were on. Discipline has a role to play in the thinking process, I think.
Staying "in the flow" -- I'm not sure how you think of it, but for me this means significant depth. When I'm properly engaged, I'm past the point of flipping idly between thought-streams, and I'm completely engaged in a single task.
The interesting thing about having multiple projects is not that we can flip rapidly between them (i.e., never deeply mentally engaged in any of them), but that when the engagement is waning on project #1 and we come up for air, instead of opening HN/NYT/whatever and wandering off, we can switch to a fresh project and dive back in again.
I.e., our brains don't need "rest" as much as they need sufficient novelty and variety; if you can harness that, you can be hugely more productive -- not just because you're minimizing downtime, but you're also getting into the habit of frequent deep mental engagement.
The flow thing is related to being a little lazy and listening to every whim and fancy of your mind while you're thinking on a topic. If I were to choose, I would choose depth over flow -- it's more difficult to go deep.
I don't necessarily agree or disagree with the advice, but it's clear that it is intended for "people who do the actual work".
Side note: I've always loved Snowbirds unabashed and beautiful use of Helvetica throughout their brand. Same since the 70's but it's aged so well.