Newspapers routinely find the money to pay $570/mo and up for ChartBeat, and then never use it, or I-don't-know-how-much for Adobe Omniture when they could have Google Analytics for free. So I don't think you're representative of the news industry as a whole.

Also, content-heavy sites have different analytics needs from applications. It'd be interesting to see where Heap fits in, but most of the analyses you can run in KISSMetrics, Mixpanel and other app-focused analytics tools aren't of much use for news organizations.