Okay, time to speak up! Hi, I'm a woman in tech. And this upset me, but not for the reasons you think. I agree that Adria went too far in publicly Tweeting and "name and shaming" these guys. But the vitriol and hate that has spewed forth online to her is what takes my breath away. Comments calling her a "cunt" and saying she should be raped (this I found on her blog, presumably before she had a chance to delete it.)
As a woman in tech, I deal with sexism all the time. And it's usually not blatant, "blah blah a woman's place is in the home get out of my office" type of stuff. That's egregious and I would shut that down. It's usually less obvious. Like the guy at a conference I went to recently (with my fiance, Brian) who asked me my name, asked Brian his name, and then proceeded to spend 10 minutes talking to Brian and trying to figure out why he (who is a front-end developer at a startup) was at an entrepreneurial conference.
My fiance: I'm here because of Erica. (points at me)
Guy: Oh. But I don't get it. Why are you here?
Brian: She comes here because she's a successful entrepreneur and likes to hang out with other entrepreneurs. I'm tagging along with her.
Guy: Oh. But you're not an entrepreneur...so why are you here?
This went on like this for several minutes. Dude never said a single word to me, and finally wandered off, confused.
Or a more recent scenario at SXSW where I was talking to a huge, well-known tech big-wig (founder of a multi-billion-dollar tech company) who proceeded to make a flippant, condescending remark about his wife--and then stared at me, the only woman nearby, to gauge my reaction. Borderline sexist, but definitely unprofessional. What do I do? Do I call him out by name? Right now it's been a week and I'm still working out the best course of action. I'm horribly disappointed because this is someone I looked up to and hoped to have as a mentor.
These are just recent examples. I am hard-pressed to name a conference I've attended where one of these "borderline" sexist issues hasn't happened. Oh, wait, I can...the coworking conference I recently attended, where nearly 50% of the attendees were women.
Was Adria's reaction, to this as an isolated event, out of hand? Yes. But when this happens to you every single day--and in her case, multiple times a day!--sometimes you can't take it anymore and you just snap. I get where she's coming from, even if I wouldn't have done the same thing in her situation.
This doesn't portray women as badly as it portrays our entire tech culture badly. It's as frustrating to me as it is to anyone else. The blatant sexism is mostly gone, but the undertones remain. And that makes it harder than ever to gauge what the "right" reaction is as a woman when one of these events happens around you.