I'm guessing that SendGrid will loose some other customers now, as a result of this last action. Suspending her would be more reasonable.
I'm guessing that SendGrid will loose some other customers now, as a result of this last action. Suspending her would be more reasonable.
Clearly, her tweets did not bring about the positive effect for SendGrid PR that she might have expected. Even worse, no matter what happens now there is a smoking crater where all the positive feels about SendGrid used to be, whether they retain her or not, and she's the one who knocked the meteor out of orbit.
The whole situation is bad but I don't see how she'd ever be able to continue in the PR role for SendGrid... so what do they do with her otherwise? And why didn't they convince her to (or allow her to) resign?
They got attacked by errant children expressing sad rage at something that while bad, was not deserving of retaliation against the company. So the result: the company ditches one of their employees for very dubious reasons.
Basically they caved to internet bullying and validated every sexist moron on the internet. Well done Sendgrid. Well done.
It seems that she involved them in a battle not of their choosing, one that they apparently don't want to fight, and she has since suffered the consequences.
She made a big stink about what she overheard in a private conversation between two friends, and posted it on Twitter. Probably would not have been a big deal except that one of them, a father of three, was fired as a result. Not her direct doing, but seemingly a consequence of her actions.
She then was found to be a bit of a hypocrite, based on her own tweets: https://twitter.com/adriarichards/status/312265091791847425 (she makes her own dick joke)
Some more digging found that she's made some strangely bizarre comments about racism, saying "Black people can't be racist". https://twitter.com/adriarichards/statuses/6039856858
She then says that her company stands behind her, bringing them into the mix. https://twitter.com/adriarichards/status/314452708549603328
That was her undoing.
She made a big deal out of something that shouldn't have been, handled it in a totally unprofessional manner, brought a bunch of unwanted attention to her and her employer, and made her association to her employer a problem for her employer.
She was the author of her demise, nobody else.
EDIT: Edited to better reflect the timeline, which I totally mis-tense-ified initially.
Actually, that was not "then", that was 4 years ago. Doesn't make it any less wrong or racist, just saying that it's not connected to this scandal.
Seems that she got the attention she sought, but it quickly became a case of "be careful what you wish for". A little bit of digging into her tweet history brought some real gems to the forefront which didn't help her current situation.
"Tell the DDoS clowns that she's no longer employed there, they move on, after the Internet recovers from its non-linear response to this whole situation, reinstate her with a profuse apology to everyone."
I'm not sure that's better than just muscling through the DDoS, but when you can't deliver service to your customers, some folks get creative.
And I can neither fully agree nor disagree: there are people specialized in handling and diverting DDOS, but they cost money and they take time, during which customers relying on SendGrid get no service and get frustrated.
Yeah, SendGrid was definitely between a rock and a hard place on this one, they could either resist blackmail and potentially lose a lot of business due to not being able to service their users at all (at least in the short term, bringing in DDOS specialists is not an instant proposition), or they could just fold and look weak but have their service back up.
Both alternatives were shitty for most people involved.
This should be scary. What if a mob or someone with access to a botnet contacts your employer and demands you be fired?
This whole thing is very sad. People did wrong things but are getting punishment way out of whack for the "crime."