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Should remove the oversize dollar sign on the font page or move the pricing details into another page.

Feels like the customer are getting pushed to buy too quickly.

Something like this is less pushy http://macromates.com/.

Good point. I used to send users to that page to purchase, but now I send them directly to the store. On the other hand, I want users to know what they're getting into if they download a trial version ("wait, you mean it's not free?")

That would probably be a good thing to do an A/B test on. Everyone has an opinion (like me: "hey, I like the dollar sign! It's simple, clear, I recognize it instantly, and I hate web sites where when I want to give them money I have to go looking for how to do it!"), but measuring your conversion rate between the two options will tell you which one is actually better.

My thought is the exact opposite: the front page is exactly the place to find the "Buy now" button and I think you should change the color of the download and purchase icons. I know it will screw up your nice color scheme, but it should be more obvious.

There is nothing pushy about this. The one thing you should absolutely never forget is to make it as easy as possible for people to send you money!

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