Facebook Retargeter Perfect Audience (YC S11) Launches API For Agencies, Devs | Hacker News Reader

Facebook Retargeter Perfect Audience (YC S11) Launches API For Agencies, Devs

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50 pointsbrandnewlow18 comments

I've been testing out Perfect Audience for a month or two now, and have been really happy with the my results. I really like how easy it is to get started with a campaign, and Brad's always helpful.

My CPA (Cost Per Acquisition) was approximately $0.80 for the test campaign I ran. People noticed the ads, clicked and signed up for a webinar (name and email collected).

Due to the amount of traffic on my site, my retargeting list size is not that big. So, I don't get as many impressions/clicks as I'd like.

At this point, I'll take all the FBX traffic I can get.

This new reporting API is a welcome addition to PA, I'll be integrating it into our ad management software. But, what I'm really looking forward to seeing is the launch of an api for ad creation.

"People noticed the ads, clicked and signed up"

Music to our ears!

I talked with Brad this morning, and these guys know what they are doing. This product is very, very effective, and I recommend it.

Disclaimer: I have never worked with this company, and have no business interests in it.

"This product is very, very effective, and I recommend it. Disclaimer: I have never worked with this company, and have no business interests in it."

Did you personally use the service? If so, could you give some more details regarding your experience?

I use this kind of re-targeting all of the time. Have not had the opportunity to do so with this company. But they all work in the same practical manner. I have been following them for some time and met one of the founders. Very impressed by how they do things. I will be using it for a future product I'm launching. Honestly, you can't go wrong with it. Sometimes you can just tell by the people behind products. I normally don't speak out like this, but this is one to those products that actually make a difference.

"This product is very, very effective, and I recommend it." was the claim you made. "Have not had the opportunity to do so with this company." End of discussion.

I don't doubt that the people behind the product are sharp, but its very very poor form to recommend a product with a claim to product effectiveness without having used it first. And to be clear, I wouldn't have an objection if all you said was that you recommend the product because you were impressed with the people. This not only makes me question your integrity on this claim, it will cast doubt on other recommendations you make in the future.

Oh I use this type of product with a lot of campaigns. Have nt used them yet, due to how I have had no choice to pick it. I do think the people behind the product are stand up guys and their trajectory and growth shows that they provide a good value. That for me is enough to say that I reccomend others to look into it. Just like people tell other peoe to buy Toyotas even if they have never owned one. Their reputation stands for itself.

And before you question my integrity publicly, realize that I did not circle around your question. I answered it in a respectful manner and did not obscure any detail. I cod have just ignored it, but your claim was a valid one. I will not change the answer or hide behind anything because I sat d by it.

Your person attack against me does show a rather poor judgement and attitude towards others. No need to disrespect me publicly. A reasonable argument would have been enough. I understand if my personal opinion seems wrong to you, but I do no tolerate the type of attitude showcased in your post.

I recommend you go through https://news.ycombinator.com/item?id=5302116, which was a discussion in which another person recommended a product. The upshot is that people see HN as a different type of forum compared to other places, and some people may actually read your original post as a personal testimonial (regardless of the disclosure, the phrase "This product is very, very effective" highly suggests you've used the product).

"And before you question my integrity publicly ... Your person attack against me"

If this were any other context, I would accuse you of shilling (and draw an analogy to penny stock pumping). Since this is HN, I take you on your word that you have no financial interest.

I understand your point and know that from your point of view it looks scammy. But its not. My interest here is to point out what I think is a good product to use. People are always asking me what tools should they use, and when the chance pops up to point to one I take it. My only interest is to help other business people discover good tools like this one.

I don't have any financial interest in the company. I actually turned down an offer to work with them due to closing another client. Such circumstances gave me the opportunity to talk with one of the founders (the OP). The impression that he left in me is that they are a good place to do business with. That impression also comes from me only hearing good things about them from their customers.

I am a member in a private group of startups founders where we discuss business development and help each other. I'd like for you to drop by our next meeting (online) so that you can get to know me. My hope is that you realize that my focus is to help others grow their businesses, and not scam people out of money. If you are interested, then send me an email. I will make sure to send you the invitation to the group.

Niggler, I want to publicly apologize for any misunderstanding. Please accept my most sincere apology.

How do you differ from the other retargeting platforms out there? (adroll etc)

Great question:

1. Instant access to Facebook Exchange and the banner exchanges like Google Ad Exchange.

2. We let you segment out your audience in lots of fun ways: --- By URL path --- By URL querystring --- By Javascript event (This one's popular: https://www.perfectaudience.com/docs#javascript_api_autoopen) --- By regular expression --- Using an image pixel

Our customers think that's pretty awesome.

3. We break out every individual conversion generated into an awesome visual report you can export and compare against first party data. We even show you which ad was clicked on to generate the sale and how much you made.

4. Our billing and charges are super transparent with slick invoices and receipts that let you track every dollar spent.

5. Our Facebook retargeting campaign maker is simple, easy, and effective.

6. We have a reporting API (announced here, so you can get your data out). You can get your data OUT however you like.

7. Our campaigns perform GREAT. We've got ecommerce customers generating $11-12 in post-click sales for every $1 they spend with us.

8. Self-service creation of image pixels for e-mail retargeting.

9. Powerful tag manager so you add just one pixel to your site.

I could go on but those are lots of the highlights! My e-mail's in my signature if you'd like to ask more.

Not sure about adroll - but PA is a good product. I'm checking out the free trial right now.

Incidentally, these adroll people are targeting PA in their advertising. Type "perfectaudience" into Google & see the sponsored ad...

Hey folks! Happy to answer any questions about retargeting or display advertising anytime. We're helping tons of startups acquire new customers efficiently. My e-mail is in my signature if you want to chat!

Do you use 3rd party cookies for tracking I suppose? What's your strategy considering the emerging tendency they will not work in recent browsers like Mozilla?

Yes, we do use third party cookies. Yep, very aware of Mozilla's recent announcements. I've been reading those discussions pretty closely.

So, a few thoughts on the issue:

1. There's ways to work within that environment that delivers ROI and still respects user privacy.

2. The actual business impact from this change remains to be seen. Firefox has a large share of the browser market, today. But we've seen how quickly things like that change. Also, the browser market share for "marketable impressions" does not line up 1-1 with overall browser marketshare.

So we're watching things closely.

This might just be the missing link I've been searching for to justify spending my ad dollars on facebook.

Send over any questions you have. My e-mails in my HN profile.

Reply on news.ycombinator.com