I personally hate having "benefits" in my compensation which come out of my salary which I don't really want. Sometimes companies get tax savings (i.e. they can deduct, I can't), but VERY RARELY do they get actual dollar savings (health insurance is one weird case, due to some people being more expensive to insure than they could ever pay, and that risk being spread across a group).
My personal ideal benefits package is: 0) Private office, 24x7 hvac, a door, decent security, locking storage, parking on-site ideally with a guard or gate. Essentially non-negotiable (or, wfh). EV parking would be nice too soon.
1) Max 401k match and maybe even profit sharing (in California, I'd happily take $1 of salary and put it into employer 401k match) -- I think you can get up to 46k/yr max, so 15k personal contribution, 5% salary match, and the rest as profit share up to 46k.
2) FSA, Transportation accounts (fully deductible for employer, and non-taxed). I ended up buying a bunch of air filters and condoms when I had an FSA, and I guess I could find a use for a TSA.
3) As much hardware as I realistically can use ($10-20k/yr -- not just computers, but I'd love to have a budget for a hw lab). Someone recently questioned whether a $4k per developer laptop budget was legitimate, and I seriously question why someone would deny a $1-2k marginal expense on a worker generating >$500k/yr in returns.
4) Conference/books/etc. (time is the big cost for the company there, not the cost) -- and "if you're speaking at a conference related to work, we cover nice travel)
5) Free food/etc. (i.e. RG's "unlimited Seamless"). Bad food is of negative value, since I'll feel obligated to eat it.
6) Decent travel when travel is required. Not first class, but helping you make it less painful -- either letting you do your own bookings (I'm better than any corp travel agent I've used), or doing it for you. Optimize for ff status. I pretty much need a $65/day car vs. a $30/day car (and tend to pay for the upgrade out of pocket when it's not covered), but would in exchange prefer a more complex $300 routed ticket vs. a $500 direct flight, and would stay on starwood points sometimes vs. paying cash.
7) I prefer to keep my health insurance separate from the company, for practical and philosophical reasons. (I pay $118/mo for better coverage than ~any company I've seen). Give me $5k/yr into my HSA instead, and pay any other marginal insurance benefit to me as extra salary or more RAM or something.
8) Use of company resources for personal projects (e.g. hosting a tech user's group, or helping friends launch their own startups by letting them use conference rooms when meeting with people, etc. etc.
I'm curious if people are "picky" like me, or would just prefer a bunch of benefits as a package. There are HR reasons to give everyone the same thing, but IMO one of the advantages of being a small startup is being able to customize packages for people. If I hired someone with sick kids, I'd obviously make sure there were a group health insurance plan for him or her. If I hired someone who was on an H1B or otherwise needed citizenship sponsorship, I'd call in favors with undersecretaries to write letters on his behalf. etc. There's no need for a small company to act like a megacorp.