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As the world shifts from desktop software to web-based software, tools like this are going to be huge.

Atlas is going to enable nearly every single cocoa developer to start making webapps instantly. No learning Rails or self-teaching JavaScript.

Apple should have done this already. 280north has a huge headstart.

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What does Apple have to gain in having Cocoa developers developing web-apps instead of desktop apps? (serious question)

If anything, I feel like it would actually be a bad thing: a web-app that looks like a (Mac) desktop app doesn't sell more Macs since it would run the same on any OS.

Why do they make iTunes for Windows?

For iTunes, they do it because it makes them money by selling iPods and music. A better question to me would be "Why do they make Safari for Windows?". I'm not sure... is it to show different Apple software to Windows users and lure them into buying Macs? That sounds doubtful to me but I might be wrong.

But my question was a serious question: what do you think Apple has to gain from getting the Cocoa/Obj-C developers to write web-apps in Obj-J?

Apple used this to build its mobileme webapps.

Is this true?

No, it isn't.

Sorry, messed up, confused it with SproutCore.

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