First, Marco pretty explicitly said he wasn't in favor of regulation:
Much of our rapid progress wouldn’t have happened if we had to play by the rest of the world’s rules, and I think we’re better off overall the way it is.
In general, it's pretty even-handed on this particular issue: The best thing we can do isn’t necessarily to try to pay for everything, which is unrealistic and often not an option. Our best option is to avoid supporting and using proprietary monocultures.
Second, it sounds complex because it _is_ complex. He's pretty explicitly addressing the "you're not the customer" canard, as if that's a panacea. In reality it is a trade-off, and paid vs. free is possibly even orthogonal, given the last paragraph.