RapidShare will delete free users' data over 5GB tonight
rapidshare.com
rapidshare.com
I created a full-text-search bookmarking app called historious (http://historio.us). It started out as free for everyone, since I just built it for myself and people found it useful, but I quickly had to charge, after realizing that people had more than my 10-20 bookmarks (some people had 80 THOUSAND).
I changed it to 2,000 free bookmarks, and unlimited paid, which worked well. Then I changed it to 300 free, then to 50 free. The reason why I did this is this:
As per my analytics package, on average, it takes less than two minutes for 95% of my users to upgrade to paid. Basically, from what I can see, users register, try it out with one or two bookmarks, then upgrade immediately if they like it. If they don't upgrade then, they are not very likely to ever upgrade.
Thus, it doesn't make sense for me to support free users (this is very expensive, since it stores the entire page for everything you bookmark, twice), so the free tier is more of a "trial" tier now.
I'm not sure how many people who would have upgraded if they'd tried it saw the limit and said "I won't use this, the free limit is too low", but, based on the data (and it sounds reasonable to me as well), they are not many. People reasonably want a short trial run, and then they either upgrade or don't.
1. How did you deal with existing free users already exceeding your new limits ? (and how did they react) ? 2. Did you see a measurable increase in upgrades after doing this ? 3. Did you see a measurable decrease in free users of the service after doing this ?
Thanks.
I have also needed to cull unused accounts (of free users who haven't logged in in months). This provided a great boost to the service (saved me from needing to keep upgrading the server for the past few months), but it has also produced a few false positives of people who hadn't used their accounts for a few months and came back. Luckily, I keep backups they can just restore.
2. The last limit change was a few days ago, so I haven't had a chance to gather significant data on this. I guess we'll know in a few months.
3. I will also track this, that is a good question. I anticipate that a few users will be deterred from using the service for free, but that might not necessarily be bad (I am not sure).
Don't trust free services for anything important, and don't trust "unlimited" services, ever!
And while this is largely self evident to most people here, if you're looking for a deeper theoretical underpinning as to why this is the case, feel free to use this:
http://blog.kozubik.com/john_kozubik/2009/11/flat-rate-stora...
... it seems we have occasion to repost this about once a week these days.
And since we're sharing anecdotes, let me tell you what we just did yesterday:
We sent out an email to every customer we have that is both 500+ days in arrears with billing and 200+ days idle with usage, and asked them, please, for the love of god, get in touch with us and let us know whether to close their account or input an up to date credit card or whatever.
We feel so strongly about our duty to safeguard data for our customers that even if they haven't paid a dime for 500+ days, and by many measures have clearly abandoned their account, we still keep them fully live, just in case.
The OP shows us what happens when your business model is a clownshow (freemium, ad supported, whatever) and our mailing yesterday shows what happens when you charge real money for real service.
Don't trust anything free, because nothing really is.
This is why they've had such an interesting relationship with copyright infringement. Obviously, they want to avoid getting shut down - but people uploading TV shows, games, music, movies, etc on places like DDL forums drive so much traffic and so many premium memberships that their business model almost depends on them.
Some of them even pay dividends to the popular uploaders, as a thank you for driving traffic. This drives an entire underground economy, where people upload copyrighted content to file lockers, then use the payments from the file locker service to buy more content to upload.
Edit: One example of this kind of underground economy is in the anime fansubbing community. You've got people who want to widely distribute 200-500mb files (generally) that are... not entirely free of copyright, to say the least. Hosting the files yourself would be a pain, as you'd get takedown notices AND have to pay for servers and bandwidth. However, you can upload your episodes to a couple file locker services and post the links on your site. You'll get a kickback from the file lockers for driving traffic, and if they get taken down, you can just reupload them, possibly even at the same site. The fansub groups say they use the money to pay for hosting and buy Blu-rays to rip and release, but I'm sure some of them pocket some as a salary too.
As far as profitability, I don't think that most of them are raking in the millions, or even doing it as a full-time job. Most of the profit is on the file locker's side - otherwise they wouldn't be giving payouts in the first place. I suspect that the groups that really push the DDLs probably make enough to pay for hosting and some percentage of the DVDs/BDs they buy. Whether you view that as profit is up to you - but I think it's a little more than getting a beer for helping a friend move.
PS: Though if there is some great streaming service for anime I don't know about feel free to fill me in on that one.
Edit: Almost forgot, a bunch of the Japanese studios just announced their own English-subbed streaming service named Daisuki[2], but it won't launch until April. Will be interesting to see what impact that has on the foreign companies.
I'm consistently amazed by people who are surprised when a free product either (1) switches to a paid model, (2) has service issues or (3) goes under.
A pithy saying, but not much more. I run a minecraft server for free, are you implying that I sell my players?
But to make it a bit more relevant, where would you put Canonical on this list? Ubuntu is given away for free, they don't sell their users (with the very arguable exception of the Amazon lens fiasco), yet they make their money by selling professional services (Landscape and the like).
However, if free users want to “add storage space” – i.e give RapidShare some money – they can keep their files.
For 9.99 euros for 30 days (or 99.99 euros per year), users can have 250GB of storage space. The 500GB storage account costs 19.99 euros per 30 days or 199.99 per year.
So what happens when users want to store more than 500GB? TorrentFreak was told that a user asked RapidShare how much it would cost to host around 2TB of files and was given a price of 120 euros ($155) per month. For less money anyone can buy a real-life hard drive, not just once but every single month.
So, it looks like they might also delete data from paying users, with only 24 hours notice.