Value is the result of supply and demand. What is the demand for a medium of exchange? Why not just use monopoly money, or acorns, or lumps of clay?
For that matter, why do US citizens not use CAN instead of USD? What drives the citizens of a country to use the currency issued or authorized by that country's government?
"For example selling X widgets for Y bitcoins and exchange those for Z months use of a VPN."
Yeah, and what do you think the VPN provider is paying its bills with? When the government says, "Pay us the tax on your energy use," what does the VPN provider reply with? "Here are some Bitcoins?" Unless the government is accepting Bitcoin for tax payments -- which would effectively turn Bitcoin into a fiat currency -- your service provider is either going to need a way to convert their Bitcoin currency into some other currency, or they will require that you pay them with something other than Bitcoin.