How big is your database? Why are you not keeping it in memory? Was this an actual, real bottleneck? How many servers do you currently rent?
They have startup program: http://www.saphana.com/community/learn/startups
It also costs an absolute fortune (only approved hardware allowed) and even the AWS instance which costs $3.50/hour is not certified for production deployments. I don't know many startups who can afford $5000 a month for minimum redundancy.