After they captured a good chunk of the RSS eyeballs, then pissed off the users, I'm wary of anything Google does. I'm going to have to spend a significant amount of time decoupling myself from their existing services.
I think Google is not much concerned about the crowd which loves to brew its own coffee(HN and the elk) and curate their Ghostery/ABP prefs, but they are rather focussed on the majority which loves to buy things online and also click on ads and hardly care how much Google reads their email.